WTVT FOX 13 Coverage of JWB’s Sleep Baby Safely Campaign Expansion Announcement

Feb 02, 2023

On Monday, January 30, Fox 13 joined the parents gathered at JWB with their little Babies New Year, along with state and local officials raising awareness and announcing the statewide expansion of a locally born campaign to prevent needless child deaths: Sleep Baby Safely.

Dressed in the campaign’s Sleep Me This Side Up onesies, these babies represented the more than 7,000 born in Pinellas County each year. Sleep Baby Safely’s goal is to ensure all babies can celebrate their first birthdays.

As JWB’s CEO Beth Houghton was thrilled to announce to all gathered and the media, thanks to the leadership and support of the Governor and Florida Legislature, the Florida Department of Health secured funding in this year’s budget to expand this proven prevention model to eight additional counties across the state.

Watch the noon and 5 PM Fox 13 news segment covering this celebration and press event below.